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Regioner, framtidens arbetsgivare?: Hur studenter uppfattar framtida karriärer inom regional verksamhet
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Regions, Employers of the Future? : How students perceive future careers in regional activities (English)
Abstract [sv]

Syftet med studien är att identifiera studenters uppfattningar och värderingar i valet av framtida arbetsgivare, för att skapa bättre förutsättningar att som arbetsgivare attrahera studenter.

En kvantitativ studie med deduktiv ansats. För insamling av empiri utfördes en enkätundersökning på studenter inom specifika inriktningar.

Studien visar att studenter har skilda uppfattningar om Region Kalmar län som arbetsgivare, beroende på vilken studieinriktningar de har. De studenter som har mer kontakt med arbetsgivare i form av exempelvis praktik, visar en större benägenhet att söka sig till dem efter studietiden. Således kan frekvent kontakt med studenter bidra till att man blir ett mer självklart alternativ på arbetsmark- naden. Studien visar även att värderingar kan skilja sig mellan olika studieinriktningar men att det främst har att göra med ålder och vart man befinner sig i livet. Yngre medarbetare har höga ambitioner men realistiska förväntningar i början av karriären vilket skapar möjligheter för arbetsgivare att överträffa deras förväntningar och därmed uppfattas som attraktiva.

Abstract [en]

The purpose of the study is to identify students perceptions and values in their selection of future employers, to create better conditions for attracting students as an employer.

A quantitative study with deductive approach. For the collection of empirical data, a survey was conducted on students in specific fields. The study shows that students have different opinions about Region Kalmar County as an employer, depending on their field of study. The students who have more contact with employers in the form of internships, show a greater tendency to apply to them after the study period. Therefore, frequent contact with students can contribute to a more obvious alternative in the labor market.

The study also shows that values can differ between different fields of study, but mainly it depends on age and where you are in life. Younger employees have high ambitions but realistic expectations at the beginning of their careers. This creates more opportunities and leads to employers having their expectations exceed, thus is perceived attractive.

Place, publisher, year, edition, pages
2019. , p. 52
Keywords [en]
Employer Brand, Employer Branding, Values, Generation Y, Generation Z, Students, Regional activities, Public sector
Keywords [sv]
Arbetsgivarvarumärke, Employer Branding, Värderingar, Generation Y, Generation Z, Studenter, Regionala verksamheter, Offentliga verksamheter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-84898OAI: oai:DiVA.org:lnu-84898DiVA, id: diva2:1322511
Subject / course
Business Administration - Organization Leadership
Educational program
Human Resource Management - Personnel Management and Organisational Development, 180 credits
Supervisors
Examiners
Available from: 2019-06-24 Created: 2019-06-10 Last updated: 2019-06-24Bibliographically approved

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CiteExportLink to record
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Citation style
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