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StorySelling: An exploratory study on the effect of storytelling on the consumer brand experience with low involvement products
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2019. , p. 80
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-43952ISRN: JU-IHH-FÖA-1-20190957OAI: oai:DiVA.org:hj-43952DiVA, id: diva2:1319721
Subject / course
JIBS, Business Administration
Examiners
Available from: 2019-06-28 Created: 2019-06-03 Last updated: 2019-06-28Bibliographically approved

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fulltext(9350 kB)24 downloads
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File name FULLTEXT01.pdfFile size 9350 kBChecksum SHA-512
acffc5d25ab4ab0f9402709a2f2e5585821d66687c78ac4d9f89bb1cdb6320cd7bab7b033d74b995188ec59a568f443be9d2ee950c3464e7fd4e8cd53824a8cd
Type fulltextMimetype application/pdf

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CiteExportLink to record
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