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Inställning till konsumtion av secondhand-kläder: En kvalitativ studie om aspekter som motiverar unga vuxna att konsumera secondhand-kläder
Linköping University, Department of Thematic Studies.
Linköping University, Department of Thematic Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Attitudes towards consumption of secondhand-clothing. : A qualitative study of aspects that motivates young adults to consume secondhand-clothing (Swedish)
Abstract [en]

This study aims to investigate young adults' attitudes towards consumption of second hand clothing, and examine what motivates young adults to increase their consumption of second hand clothing. Furthermore, we want to investigate consumption behaviour of young adults, in order to highlight the behaviour changes that are required to achieve sustainable consumption behaviour. This study is based on a qualitative method in which focus groups interviews were applied. The empirical data has been processed by a thematically analysis based on the themes that constitutes the framework for the study. The result shows that the respondents claim that range of clothing, location, related role models and financial incentives motivates consumption of second hand clothing. However, words and action do not correspond, when the result clearly shows that habits and behaviour patterns are the main barriers to change consumption behaviour. Our study aims to deepen the science affecting young adults' attitudes towards consumption of second hand clothing.

Abstract [sv]

Denna studie syftar till att undersöka unga vuxnas inställning till konsumtion av secondhand-kläder samt undersöka vad som motiverar dem att öka sin konsumtion av secondhand-kläder. Vidare vill vi undersöka konsumtionsbeteendet hos unga vuxna för att synliggöra de beteendeförändringar som krävs för att uppnå ett hållbart konsumtionsbeteende. Denna studie är baserad på en kvalitativ metod där fokusgruppsintervjuer tillämpats. Empirin har sedan bearbetats genom tillämpning av tematisk analys, utifrån de teman som utgör ramverket för studien. Resultatet visar att respondenterna hävdar att utbud av kläder i secondhand-butiker, lokalisering, närstående förebilder samt ekonomiska incitament motiverar till konsumtion av secondhand-kläder. Dock överensstämmer inte ord med handling då resultatet tydligt visar att vanor och invanda beteendemönster är de främsta barriärerna för att förändra ett konsumtionsbeteende. Vår studie ämnar fördjupa kunskapen i området som berör unga vuxnas inställning samt motivation till konsumtion av secondhand-kläder. 

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
second hand, second hand clothing, young adults, motivation, consumption behaviour patterns
Keywords [sv]
secondhand, secondhand-kläder, unga vuxna, drivkrafter, motivation, konsumtionsbeteende
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:liu:diva-157143ISRN: LIU-TEMA/MV-C-19/13--SEOAI: oai:DiVA.org:liu-157143DiVA, id: diva2:1318991
Subject / course
Bachelor of Science Thesis, Environmental Science Programme
Supervisors
Examiners
Available from: 2019-06-04 Created: 2019-05-29 Last updated: 2019-06-04Bibliographically approved

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