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Tillit i framtida utbytesplattformar
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The sharing economy has become more common in the last couple of years, however a big challenge that arises is that location-based services are malfunctional in places with a smaller population. In this context, platforms offering several services would for that reason be more suitable, although it raises another problem - how to make people trust a new platform. With aid from existing sharing platforms, this study aims to find the most important factors that generates trust in new sharing platforms. Our research questions thus follows: What is the meaning of trust to users of sharing platforms? and What strategies are used for generating trust in sharing platforms? In order to answer these research questions, we have carried out interviews with employees on sharing platforms, and distributed a survey addressed towards users of existing sharing platforms. The results show that the most essential factor for generating trust is the user profile, and the opportunity for interaction as it presents evidence for the user about the existence of the other party and whether he or she should be trusted or not. Consequently, our recommendation is to develop sharing platforms with a great focus on the functionality to forming trustworthy user profiles.

Place, publisher, year, edition, pages
2019. , p. 37
Series
Informatik Student Paper Bachelor (INFSPB) ; 2019.12
Keywords [sv]
delningsekonomi, utbytesplattform, tillit, delningsplattform
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-159232OAI: oai:DiVA.org:umu-159232DiVA, id: diva2:1317307
Educational program
Programme in Behavioural Analysis of IT-Environments
Supervisors
Examiners
Available from: 2019-05-22 Created: 2019-05-22 Last updated: 2019-05-22Bibliographically approved

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Tillit i framtida utbytesplattformar(1028 kB)22 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf