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How Different Parts of the Supply Chain Act in Fashion Industry in Iran
University of Borås, Swedish School of Textiles.
2011 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

In the current global trade, the supply chain management is very important, because in fact the supply chains are the new rivals which are competing to take over the market. The traditional business concept in Iranian clothing industry is the reason to why it didn’t find its proper position in the domestic markets and the international clothing trade. Manufacturing and retailing in Iran are on different sides of the same coin and could make value for who knows to use it. It is the small firms that play the most crucial role in Iranian clothing manufacturing segment. A big part of the manufacturing capacity is unfilled by orders because of indiscriminate importing of the smuggled goods which are characterized by a low price and poor quality. In fact, Iranian clothing market suffers from “trust” to the products. Nowadays, traditional wholesalers, which are named “Bonakdar” inside of Iran, drive the Iranian clothing industry in the absence of a powerful retailing segment. They are responsible to buy products from different manufacturers usually without any order in advance, assort different kinds of products and price goods to sell them to the independent shops in the retail segment. The apparel retail segment in Iran consists of many independent small shops besides a few retail branch companies. Appropriate responding to consumer’s demand, which is considered as the main goal of the value chain, is absent in this segment. In fact, there is no research and design department to investigate and respond the Iranian fashion trends. Both the international clothing retailers and Iranian clothing segment have a proper opportunity to gain advantages. The international firms have the ability to rearrange the shape of the distribution centers by presenting high quality products in an affordable price. Collaboration between Iranian manufacturing and retailing segments in the global supply chains of international firms could solve this problem in a sustainable way.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2011.
Series
Magisteruppsats ; 2011.9.8
Keywords [en]
supply chain, supply chain management, iran, iranian clothing industry, sustainability
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-20857Local ID: 2320/9249OAI: oai:DiVA.org:hb-20857DiVA, id: diva2:1312791
Note
Program: Master programme in Applied Textile ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
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  • vancouver
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Language
  • de-DE
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Output format
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