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Marknadsföring på webbplatser för ungdomar. Hur bibliotekarier arbetar med bibliotekets webbplats för att nå ut till ungdomar
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Marketing the webpage for youths. How librarians work with the library web page to reach out to youths (English)
Abstract [en]

The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It should be obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the library than the librarians do. How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work? To study this area we have interviewed librarians from six quite large public libraries from different parts of the country. We also collected their policy documents for the library activities and goals which we analyzed through content analysis. By using a marketing theory on how to make an effective web page, to get the users to revisit and use the page, we have analyzed our results from the interviews and the content analysis. The conclusions of this study are that all the libraries work with Internet to reach out to youths, even though they work in different ways and have different opportunities to work with Internet. Not all of them work with the web page to reach out to the youths. Instead they work a lot with blogs which is an easy and free tool to use.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2011.
Series
Kandidatuppsats ; 2011:17
Keywords [sv]
webbplatser, ungdomar, bibliotekariers arbete, biblioteket på internet
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-20651Local ID: 2320/8732OAI: oai:DiVA.org:hb-20651DiVA, id: diva2:1312585
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf