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”Why so serious?”: en kvalitativ undersökning av folkbiblioteks användning av Facebook.
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
“Why so serious?” : a qualitative study of public libraries’ use of Facebook. (English)
Abstract [en]

The purpose of this bachelor thesis is to describe how Swedish public libraries use the online social network Facebook and its functions. Our focus of this study lies on how the librarians use the network and what experiences they’ve made. The questions we wanted to answer were: • How do the libraries in this study work with Facebook and its services? • What do the interviewed librarians think about working with Facebook as an instrument? • What pros and cons can be identified from working with Facebook? The methodology used for this study was qualitative interviews. Three interviews were conducted with librarians that have the main responsibility of their respective libraries’ Facebook-page. The theoretical framework for this thesis is constructed by theoretical ideas about user behavior online in terms of marketing and the generative web. The results of this study indicate that Facebook serves the different libraries’ needs well. We have observed a positive attitude towards Facebook, and the interviewed librarians correspond with the ideas of Facebook as a playful and creative instrument. The network is a resourceful means to connect with the libraries’ patrons even outside the library. This study will prove significant for the future studies regarding the use of Facebook in Libraries. It could also prove useful for libraries that are thinking of starting a Facebook-page.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2010.
Series
Kandidatuppsats ; 2010:13
Keywords [en]
facebook, internet
Keywords [sv]
sociala medier, sociala nätverk, folkbibliotek, bibliotekarier, marknadsföring
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-19963Local ID: 2320/6392OAI: oai:DiVA.org:hb-19963DiVA, id: diva2:1311897
Available from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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