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Spring ikapp omvärlden: en studie om omvärldsbevakning i friskvårdsbranschen
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Catch up with the environment : a study about environmental scanning within the subject field health and training (English)
Abstract [en]

The aim of this thesis is to investigate how small organisations within the subject field health and training work with their environmental scanning. The main questions in this thesis are: How do the organisations work with business intelligence/environmental scanning? What is their environment like and of which parts does it consist? How extensive is their work with business intelligence/ environmental scanning? Which are their main fields of application and how is the work compiled practically? In order to answer these questions we have chosen to use a qualitative method, which in our case consists of two interviews with people in managerial positions within the health and training subject field. The result of the two interviews is presented in a compilation, and it is thereafter discussed and analyzed. We used an existing theoretical model and altered it in order to correspond to the aim of this research.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2010.
Series
Kandidatuppsats ; 2010:7
Keywords [en]
business intelligence, environmental scanning
Keywords [sv]
omvärldsbevakning, friskvårdsbranschen, träningsanläggningar, omvärldsbevakningsstrategi
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-19959Local ID: 2320/6388OAI: oai:DiVA.org:hb-19959DiVA, id: diva2:1311893
Available from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf