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Biblioteksanvändares möte med exponerad litteratur: En enkätundersökning av användares upplevelse av exponering.
University of Borås, Swedish School of Library and Information Science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Library users encounter with exposed literature : A questionnaire study of users exposure experience. (English)
Abstract [en]

The purpose of this thesis is to examine library users experience encountering exposed literature. Shops and stores expose the products they most of all want to sell, a kind of marketing strategy that influences our inclination to buy. By conducting a quantitative study, at two minor public libraries, and using theories from the marketing area this thesis intended to investigate the subject further. Eighty library visitors, between age 10 and XX filled out a questionnaire asking how the users experience or register exposed literature and what makes users borrow or not borrow exposed literature. The respondents find exposed literature helpful in directing them to new interesting suggestions of books they otherwise wouldn’t have borrowed. Title and/or subject are crucial as well as the author and backside text of the book in the process of choosing books. Overall the respondents have a positive attitude towards exposure as a phenomenon, and the questionnaire study shows that the majority borrow exposed literature.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2010.
Series
Kandidatuppsats ; 2010:4
Keywords [en]
exponering, gallring
Keywords [sv]
marknadsföring, användarvänlighet, folkbibliotek
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-19913Local ID: 2320/6317OAI: oai:DiVA.org:hb-19913DiVA, id: diva2:1311847
Available from: 2019-04-30 Created: 2019-04-30

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Swedish School of Library and Information Science
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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