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Att tillgängliggöra distributionsstödda titlar med hjälp av marknadsföring: En studie om bibliotekariers ansatser på området
University of Borås, Swedish School of Library and Information Science.
2009 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
How library staff market state supported distribution (English)
Abstract [en]

The purpose of this master's thesis is to study how librarians at public libraries make the literature with state supported distribution available through marketing. By qualitative interviews with nine heads of libraries the thesis examines how the library staff in each library market the state supported distribution by the Swedish Art Council. My theoretical framework is based on Philip Kotler's thesis on marketing. My conclusion is that the library staff rather market the library as whole, than focus on just one specific type of books. The attitudes toward the state supported distribution are a mixed one, but the library staff is glad for what is given.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2009.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, ISSN 1654-0247 ; 2009:67
Keywords [en]
distributionsstöd, litteraturstöd
Keywords [sv]
marknadsföring, kvalitativa intervjuer, litteraturpolitik, kulturrådet
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-19676Local ID: 2320/5714OAI: oai:DiVA.org:hb-19676DiVA, id: diva2:1311610
Available from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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  • de-DE
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  • nn-NB
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Output format
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