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A competitive business strategy development for market expansion in India: A tool for identifying business opportunities for Nilörn Group AB
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The Branding Solution & Designing Industry has been seemingly proliferating with the growth in the Apparel and fashion industry, predominantly. With economic development there has been an increase in the private consumption and growth in GDP; as the demand from the fashion and ready-to-wear industry has increased significantly. Both the global and European markets for branding and design are growing. Brands owners are increasing their investments in measures intended to contribute to strengthening their brands, in which labels, packaging and accessories are important elements. Nilörngruppen is a company in this industry offering complete solutions in branding, design, product development and logistics on a global basis with a clear focus on offering customerunique solutions that create added value. To compete for the big branding and design jobs and increase the company business volume it is necessary to be close to the customers. Developments necessitate Nilörngruppen being present in the countries where its customers have increased its manufacturing base. This caters the need to make an entry into new markets through a network of strategic partners. This has motivated Nilörngruppen to establish its part-owned subsidiary as Nilörn India with its own sales and logistics base. This portrays the need of Nilörngruppen to develop its market through continued optimization of its business structure and improve return on investments in India. The aim of this thesis report is to make a Business Strategy development for Nilörn India for its expected market expansion in the Indian market.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2008.
Series
Magisteruppsats
Keywords [en]
branding, design, product development, added value, business strategy, nilörn, indien
Keywords [sv]
positioning
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-19085Local ID: 2320/4004OAI: oai:DiVA.org:hb-19085DiVA, id: diva2:1311019
Note

Program: Magisterutbildning i Applied Textile Management

Uppsatsnivå: D

Available from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
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