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Digital service erbjuden till användare med funktionsnedsättning på Armeniens national bibliotek: utmaningar och åtgärder.
University of Borås, Swedish School of Library and Information Science.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years))Student thesisAlternative title
Digital services to patrons with disabilities offered at the National Library of Armenia : challenges and measures taken. (English)
Abstract [en]

The purpose of the present qualitative study is to create knowledge about library digital services and their marketing to patrons with disabilities in Armenia, on the example of the National Library of Armenia, as well as, to discover opinions of the NLA librarians and patrons with disabilities about the importance of library digital services to people with disabilities. Literature review and qualitative interviewing has been employed as methods to collect the empirical data. The results have been analyzed and discussed based on the library-marketing model of marketing research, marketing segmentation, marketing mix strategy and marketing evaluation suggested by Koontz & Gubbin (2010). It has been concluded, that 1) e-accessibility is something new at the NLA and the NLA does not provide equally available knowledge, resources, services, facilities to patrons with disabilities, because of the following main challenges: lack of continuous funding and support from the state, lack of appropriate facilities and technologies, lack of qualified staff, and historically inherited library infrastructure impediments; 2) no library service marketing is conducted to patrons with disabilities at the NLA; 3) the opinions are that provision with such services is very important to people with disabilities, since they allow those people to gain access and use information in formats adopted to their various needs, and, of course, they become integrated into the modern society. The important role of a library as a non-discriminator and copyright protector in a developing country when delivering digital library services to patrons with disabilities has also been discovered.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2015.
Series
Masteruppsats ; 2014:12
Keywords [en]
digital biblioteksservice, national bibliotek, Republiken Armenia
Keywords [sv]
användare med nedsatt syn, användare med fysisk funktions nedsättning, användare med nedsatt hörsel, tillgång till internet, marknadsföring av digital biblioteksservice
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-18250Local ID: 2320/14736OAI: oai:DiVA.org:hb-18250DiVA, id: diva2:1310165
Note
Program: Masterprogram: Biblioteks- och informationsvetenskap, Digitala bibliotek och informationstjänsterAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf