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Presentation av en marknadsföringsmodell för folkbibliotek
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2006 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Presenting a marketing model for public libraries (English)
Abstract [en]

The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted. By making a comparative analysis between the case study and the theory, the second question on what similarities can be found between the empirical results and the theoretical texts is answered. These two questions function as starting points from which the theoretical model used, the 7 ps of the marketing mix, is evaluated. Out of the conclusions reached a modified model is created that encompasses theory, field study results and own observations.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2006.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2006:42
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-18228Local ID: 2320/1457OAI: oai:DiVA.org:hb-18228DiVA, id: diva2:1310143
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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