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Kan ett identitetsarbetete synliggöra biblioteket?: En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Can an articulated identity make the library visible? : A study of Piteå public library and the joint branding of public libraries in Norrbotten. (English)
Abstract [en]

The focus of the thesis is to examine the regional branding of public libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley’s (2011) identified key factors. The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library. The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2014.
Series
Kandidatuppsats ; 2014:34
Keywords [en]
Brand, Branding, Folkbibliotek, Identitet, Triangulering
Keywords [sv]
Marknadsföring, Varumärke
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-18182Local ID: 2320/14317OAI: oai:DiVA.org:hb-18182DiVA, id: diva2:1310097
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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eeab3f31068a396bedc63d15af346fd2e3d3648d405c86d89d507c2c6c33818f7dd7543e8d381fffe3d6374bc9a37a18089a66298c7f6088b4b88e99d2e9a58b
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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