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The influence of the interactions between Craft and their merchandise offices on the sampling process: A Case study of Craft
University of Borås, Swedish School of Textiles.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

: Craft, a Swedish sport textile company, uses synergies of its parent company New Wave Group through common merchandise offices in Vietnam and China. As the relationship to the merchandise office creates a complex situation, the two research questions were elaborated of how the interactions in terms of information flow and collaboration influence the flow of the sampling process and how the situation could be improved. A qualitative case study design gives a deep insight in the specific situation of Craft. Information is gathered through company visits, a survey, internal documents and open interviews. The information flow influences the sampling process, in terms of late information, word-by-word translations and mismatches in terms of educations. This causes not-proper decision-making. The collaboration is mainly evaluated as satisfying. Adapting Christopher’s (2000) agility concept to Craft’s situation, issues as supplier relations, information sharing and the de-coupling point can be addressed. Practically joint product development, free information flow is important. Further collaboration within the supplier choice, more frequent and longer visits from both sides could improve the situation, as well as long-term-employments.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2014.
Series
Masteruppsats ; 2014.16.02
Keywords [en]
case study, merchandise office, textile, product development, sampling process
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-18113Local ID: 2320/14189OAI: oai:DiVA.org:hb-18113DiVA, id: diva2:1310027
Note
Program: Master programme in Applied Textile ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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