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Produktplacering i film: En studie om konsumenters uppfattning
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2014 (Swedish)Independent thesis Basic level (university diploma)Student thesis
Abstract [sv]

I den här uppsatsen undersöker vi huruvida produktplacering kan påverka mottagarens åsikt om ett modevarumärke och vad som krävs för att denna typ av marknadsföring ska få en optimal effekt. Utöver de redan existerande teoretiska källorna har såväl kvalitativ och kvantitativ data samlats in, detta i form av en enkätundersökning och ett experiment utförda av oss. Engelsk titel:

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2014.
Series
Högskoleuppsats ; 2014.9.19
Keywords [en]
produktplacering, film, converse, iRobot
Keywords [sv]
modevarumärken
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-18028Local ID: 2320/14092OAI: oai:DiVA.org:hb-18028DiVA, id: diva2:1309941
Note
Program: Butikschef, textil och modeAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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