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Bibliotek och bokhandel som litteraturförmedlare: En användarundersökning på ett bibliotek och i en bokhandel
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2005 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Library and bookstore as a fiction intermediary : A user study in a public library and in a bookstore (English)
Abstract [en]

The purpose of this study is to examine what readers of fiction literature are influenced by when they choose books. What libraries and bookstores do to influence readers in their choice of literature and how readers perceive the librarys and the bookstores influence on them in their choice of fiction literature. We have also studied which factors outside the library and the bookstore that readers are influenced by when borrowing or buying a certain book and to what extent readers are influenced by the books appearance. To answer our questions we chose a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookstore manager for information about how these two cultural institutions work with marketing of their fiction literature. The result of the study shows that different factors, as advertisement and what other people read, influence readers to borrow or to buy a book. The library and the bookstore influenced our interviewees most through book display and front exposure and also through offering fewer books in one place. The interviewees chose literature by book covers, title, author, size and the summary of its content.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2005.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2005:78
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17702Local ID: 2320/1360OAI: oai:DiVA.org:hb-17702DiVA, id: diva2:1309613
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

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Swedish School of Library and Information Science
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf