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Luxury fashion brands on social media: a study of young
University of Borås, Swedish School of Textiles.
University of Borås, Swedish School of Textiles.
2013 (Swedish)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers’ perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2013.
Series
Masteruppsats ; 2013.11.9
Keywords [en]
social media, young consumer behavior, luxury brand, Facebook, Louis Vuitton, social networking sites
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-17375Local ID: 2320/12802OAI: oai:DiVA.org:hb-17375DiVA, id: diva2:1309283
Note
Program: Master Programme in Fashion ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
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Output format
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