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Affärsmöjligheterna från CSR: en studie bland leverantörer i Vietnam
University of Borås, School of Business and IT.
University of Borås, School of Business and IT.
2013 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
The Business Case of CSR : A study amongst suppliers in Vietnam (English)
Abstract [en]

Vietnam has experienced a rapid economic growth during the last decades. However, this rapid growth is not only positive. Working conditions in many factories are poor and insufficient wages are very common. As a response to this and the increased external pressure from stakeholders regarding Corporate Social Responsibility (CSR), many multinational companies (MNCs) have constructed codes of conduct which acts as guidelines for the suppliers. The purpose of this study is to explain and contribute to an increased understanding of how complying with a code of conduct set up by an MNC affects a Vietnamese shoe supplier’s view of committing to CSR as a way of increasing its profitability. This multiple case study was conducted using a qualitative research approach and is based on data that was gathered from mainly semi-structured interviews. As a way of getting access to Vietnamese suppliers we cooperated with a MNC that had their production outsourced to producers in Vietnam. By using the information in the theoretical framework we analyzed the empirical findings and found that a collaborative partnership between suppliers and MNCs when implementing CSR practices deriving from a code of conduct is crucial if the supplier don’t have any prior knowledge of such implementation. Benefits that suppliers have reaped from committing to CSR are decreased employee turnover, more committed workers and improved reputation. We also found that when experiencing these benefits gained from committing to CSR the commitment increases even more. The suppliers are also aware of the importance of CSR practices to achieve long term profitability. In the future, Vietnam may only attract customers that order high quality products. To be able to handle these new demands commitment to CSR and new technology are of grave importance. This thesis will continue to be in English.

Place, publisher, year, edition, pages
University of Borås/School of Business and IT , 2013.
Series
VT 2013:CE26
Keywords [en]
CSR, MNC, supplier, code of conduct, commitment, implementation, benefits, profitability
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-17179Local ID: 2320/12420OAI: oai:DiVA.org:hb-17179DiVA, id: diva2:1309083
Note
Program: CivilekonomprogrammetAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf