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Marknadsföring av folkbibliotekens tjänster en studie av ett hemsidesprojekt i Östergötland
University of Borås, Swedish School of Library and Information Science.
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Marketing of public library services a study of a website project in Östergötland (English)
Abstract [en]

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians. The project closed at the end of 2003. The purpose with this study is to through this website project focus on the marketing of public library services. The method used is qualitative interviews with the project manager and the five librarians. The study points out that the librarians did not have enough time to market their services, nor did they always have the right competence in marketing. If the public libraries want to stay in the front line of life-long learning and information seeking services, they must become better in marketing their services. It is also a question for the librarians as professionals. If they do not market themselves as professionals, others might take over.

Place, publisher, year, edition, pages
University College of Borås. Swedish School of Library and Information Science (SSLIS) , 2004.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid Bibliotekshögskolan/Biblioteks- och informationsvetenskap, ISSN 1404-0891 ; 2004:113
Keywords [en]
library and information science
Keywords [sv]
biblioteks- och informationsvetenskap
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-16883Local ID: 2320/1145OAI: oai:DiVA.org:hb-16883DiVA, id: diva2:1308773
Note
Uppsatsnivå: DAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf