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Wettodry Initiative: Leading the Way to a Sustainable Fashion Supply Chain through E-Mass Customization
University of Borås, Swedish School of Textiles.
2012 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

For this thesis, the concept of e-mass customization, supported through e-commerce and away from mass production is considered as an alternative and sustainable strategy for fashion and textile companies of western markets. Since the need for self actualization and individualization increases among western societies, in addition to sustainably conscious consumption patterns, mass customization is one strategic solution to face current market trends. In accordance to that, it is aimed to find highly flexible supply chain possibilities suitable for this volatile industry sector. This is accompanied by exploring modern and innovative production and information and communication technologies to ease cost, location and risk advantages. The main effort is placed on digital textile printers since this technological integration is regarded as a hub that supports a digital, yet flexible supply chain setup, regardless of point of production.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2012.
Series
Magisteruppsats ; 2012.9.6
Keywords [en]
e-mass customization, supply chain management, sustainability, digital textile printing
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-16797Local ID: 2320/11345OAI: oai:DiVA.org:hb-16797DiVA, id: diva2:1308686
Note
Program: Master programme in Applied Textile ManagementAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
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Output format
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