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Understanding China's love for luxury.An analysis of luxury consumption in China
University of Borås, Swedish School of Textiles.
2012 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. The study tries also proving that the perception of luxury and conspicuous consumption can be changed in time in the process of bigger internationalization of the country. The research focus is put primarily on psychology of luxury consumer in China and what stands behind their motivation of purchasing high-end products.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Textiles , 2012.
Series
Magisteruppsats ; 2012.13.7
Keywords [en]
modernization, luxury consumption, chinese cultural values, westernization
National Category
Design
Identifiers
URN: urn:nbn:se:hb:diva-16795Local ID: 2320/11343OAI: oai:DiVA.org:hb-16795DiVA, id: diva2:1308684
Note
Program: Master in Fashion Management with specialisation in Fashion Marketing and RetailingAvailable from: 2019-04-30 Created: 2019-04-30

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154e2bed828d935af5a945a82e2bdf6de21fd6c08041b3a458e0c2a1eef40b2fbf4c92febdd80764fe64f1f06444da4f29d0b5239efb70d36e67b8f0704e69d1
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CiteExportLink to record
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Citation style
  • apa
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Output format
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