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Vad gör biblioteken på Facebook och Twitter? En studie av fyra folkbiblioteks användande av sociala nätverk
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2012 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
What are libraries doing on Facebook and Twitter? A study of four public libraries' use of social networks (English)
Abstract [en]

The aim of this Master thesis is to describe why and how public libraries use the social networks Facebook and Twitter. The focus is to study what brought about their use, how the work is carried out, ideas and objectives behind the use and what libraries actually convey on the networks. The methodology is twofold: semi-structured interviews with responsible personnel at four Swedish public libraries, and an ethnographic content analysis of four months of the libraries' status updates and tweets on Facebook and Twitter. The theoretical framework consists of a model for the roles of the public library in society, and of discourses about the public library in media. Results indicate that social networks are used to market, make accessible and inform of the library's resources and services. Furthermore, networks are used to communicate/interact with followers and to inspire people to read. We also detect a tutoring trait. Libraries also view social networks as a meeting place. What libraries do on the networks can be seen as an online interpretation of traditional library goals. All four spaces from the model for the new library – Inspiration, Learning, Meeting and Performative – were represented in the objectives expressed in the interviews. In what is conveyed on the networks focus lay on Inspiration and Meeting. Social networks also act as a place to market the physical library. From a discourse perspective the study suggests that libraries express disidentification and demonstrate ability to remain open both to different media formats and different methods for library services delivery.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2012.
Series
Magisteruppsats i biblioteks- och informationsvetenskap vid institutionen Biblioteks- och informationsvetenskap, ISSN 1654-0247 ; 2012:20
Keywords [en]
sociala medier, sociala nätverk, Facebook, Twitter, Dorte Skot-Hansen, Casper Hvenegaard Rasmussen, Åse Hedemark
Keywords [sv]
folkbibliotek, bibliotekets uppdrag och roller, diskurser, Henrik Jochumsen
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-16646Local ID: 2320/11115OAI: oai:DiVA.org:hb-16646DiVA, id: diva2:1308534
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • text
  • asciidoc
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