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Att spegla sin omvärld: En exemplifierande fallstudie av Haninge kommuns biblioteksverksamhet
University of Borås, Swedish School of Library and Information Science.
University of Borås, Swedish School of Library and Information Science.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
The public library and the local community : An exemplified case study of a Swedish public library (English)
Abstract [en]

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services. The research questions are: How are the local community’s demands on the public li-brary being described in the governing document? How is the public library’s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website? Our conclusions are that: The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines. The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors. The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups.

Place, publisher, year, edition, pages
University of Borås/Swedish School of Library and Information Science (SSLIS) , 2012.
Series
Kandidatuppsats ; 2012:45
Keywords [en]
fallstudie, dokumentanalys
Keywords [sv]
folkbibliotek, närområde, omvärldsbevakning, marknadsföring
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hb:diva-16624Local ID: 2320/11095OAI: oai:DiVA.org:hb-16624DiVA, id: diva2:1308512
Note
Program: BibliotekarieAvailable from: 2019-04-30 Created: 2019-04-30

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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