Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The role of ambassador in start-up collaborations
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.ORCID iD: 0000-0002-6056-5172
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.ORCID iD: 0000-0002-4488-1028
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The goal of this research is to see which challenges the individuals on the OEM’s side meet during asymmetrical collaborations and which approaches they use to overcome them.

Literature was focused very much on the managerial view of solving challenges in these collaborations. This study shows that individuals could play a major role in resolving challenges that occur in asymmetrical collaborations. The profound effect of individuals could resemble that of individuals in other fields, e.g. champions in innovation.

To gain insight, 34 interviews within an automotive OEM were performed with project leaders of collaborations that were done with start-ups. These interviews were investigated by coding. These codes were analyzed once via text mining to get an overarching view, and once with traditional coding to get more nuanced and detailed insights.

Four major challenges were found. Mismatches in processes, lack of time and capacity, potentially unknown stakeholders, and the assessment of the start-up. These challenges were approached through a variety of measures by the interviewees. Coaching the start-up, designing a proof-of-project, using the personal network, effective communication, explaining and shielding of the start-up, and implementing new processes in the start-up. The role that is described by these tasks shall be called the ambassador role. Implementing this role in a company enables individuals to facilitate asymmetrical collaborations. However, it is suggested that there should also be an institution established that is aware of the best-practices and therefore able to educate new ambassadors.

Place, publisher, year, edition, pages
2018.
National Category
Social Sciences Interdisciplinary
Research subject
Industrial Economics and Management
Identifiers
URN: urn:nbn:se:kth:diva-250316OAI: oai:DiVA.org:kth-250316DiVA, id: diva2:1307864
Conference
25th IPDMC Innovation and Product Development Management Conference, June 10-13 2018, Portugal
Note

QC 20190430

Available from: 2019-04-29 Created: 2019-04-29 Last updated: 2019-04-30Bibliographically approved

Open Access in DiVA

fulltext(657 kB)18 downloads
File information
File name FULLTEXT01.pdfFile size 657 kBChecksum SHA-512
0d3569348fa5a72901779ca2b2d28721ab8049d2a3b21f0cea8d87ce2899d5d19c1c717bc00747b59e795f648125e02e5208b0d49d2bcae3655f6338e987cfe4
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Buck, LennartNilsson, SusanneRitzén, Sofia
By organisation
Integrated Product Development
Social Sciences Interdisciplinary

Search outside of DiVA

GoogleGoogle Scholar
Total: 18 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 53 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf