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Instagram, från inspiration till stress: En kvalitativ intervjustudie om kvinnors upplevelser, känslor och reflektioner kring användandet av Instagram
Linköping University, Department of Behavioural Sciences and Learning, Psychology.
Linköping University, Department of Behavioural Sciences and Learning, Psychology.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Instagram, from inspiration to stress : A qualitative interview study of women's experiences, feelings and reflections regarding the use of Instagram (English)
Abstract [sv]

Vårt syfte med den här studien var att undersöka hur kvinnor i åldrarna 20–35 år tänker och reflekterar över sitt Instagramanvändande och bilderna de exponeras för. Vi valde att arbeta utifrån en grundad teori och datan samlades in genom semistrukturerade intervjuer som transkriberades och sedan analyserades parallellt med datainsamlingen. Genom denna analysprocess kom vi fram till tre olika kategorier: Perfektionism på Instagram, Det filtrerade livet och Instaddiction. Resultatet visade att en perfekt bild på Instagram inte enbart syftar till ett estetiskt vackert motiv eller en välgjord redigering av bilden, det kan även syfta till vad som faktiskt förmedlas via bilden, som t.ex. ett lyckligt förhållande eller harmoniskt familjeliv. Studien kom även fram till det vi valt att kalla för Instagramparadoxen som innebär att kvinnorna i studien lockas av de perfekta Instagrambilderna, trots att de uppger att dessa får dem att må dåligt och känna stress. Samtidigt bidrar de själva till detta genom att främst publicera denna typ av bilder, denna stress verkar hanteras av kvinnorna kognitivt och emotionellt. Resultatet visade även att användandet av Instagram kan riskera att utvecklas till ett lättare beroende som vi har valt att kalla för Instaddiction.

Abstract [en]

The aim of this study was to investigate how women, age 20-35, think and reflect on their use of Instagram and the pictures they are exposed to. We chose to use Grounded Theory as a method and the data was collected through semi structured interviews which were transcribed and later analysed. This was made parallel with the collection of the data. Through this process we created three different categories: Perfectionism on Instagram, The Filtered Life and Instaddiction. The result showed that a “perfect picture” on Instagram not only has to be a beautiful motive or a well done edit of a photo. A perfect picture can also refer to what the picture mediates, i.e. a happy relationship or a nice family life. The study also resulted in what we call The Instagram Paradox which means that the women in this study are drawn to the, according to themselves, perfect Instagram pictures despite the fact that they admit that these pictures actually make them feel bad and stressed. At the same time the women contribute to this paradox by publishing pictures on Instagram which, most of the time, appear as “perfect” and the stress that the women sometimes tend to experience seems to be handled cognitively and emotionally. The result also showed that the usage of Instagram could develop into a light addiction, something we chose to refer to as Instaddiction.

Place, publisher, year, edition, pages
2018. , p. 28
Keywords [en]
Instagram, Stress, Addiction, Perfectionism, Social media
Keywords [sv]
Instagram, Stress, Beroende, Perfektionism, Sociala medier
National Category
Psychology
Identifiers
URN: urn:nbn:se:liu:diva-156610ISRN: LIU-IBL-PSYK3-G-18/002-SEOAI: oai:DiVA.org:liu-156610DiVA, id: diva2:1307580
Subject / course
Psychology
Presentation
2019-01-18, 08:00 (Swedish)
Supervisors
Examiners
Available from: 2019-05-03 Created: 2019-04-28 Last updated: 2019-09-09Bibliographically approved

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CiteExportLink to record
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