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Pricing for the players or the hobbyists?: A look into Games Workshop pricing
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper looks into the pricing of Warhammer 40 000 miniature, manufactured by the company Games Workshop. On some internet forums there has been a discussion on whether the prices rise without giving anything in return, and whether the company cares about the players or the hobbyists. To help answer this question the correlation coefficiant between the price of the miniatures in both Pound and the in game Points and between Swedish Krona and in game Points was calculated. If a correlation exist between the two that would mean one gets a relatively similar points return per Pound, Swedish Krona or other currency spent. This was done on 139 different samples of miniatures/units. The results indicates that there is indeed a strong correlation between the two. This could mean that either the price is dependent on the points or vice versa. Higher price leads to higher points though, meaning that the customer get a similar amount of points relative to what they spend in money. This means, from a game perspective you get relatively the same back from you investment. To answer whether one gets something back in return for a higher price, the answer would be a higher amount of points.

Abstract [sv]

Syftet med denna uppsats är att undersöka priserna för miniatyrerna tillverkade av företaget Games Workshop för spelet Warhammer 40 000. På flertal internetforum kopplat till Warhammer har det diskuterats kring deras priser och huruvida de bryr sig om spelarna eller de som håller på med det endast som hobby. Frågan är också om priserna höjs utan att ge något i gengäld. För att hjälpa till att svara på just den frågan kommer korrelationskoefficienten uträknas mellan priserna i Svenska kronor, priserna i Engelska Pund och Poängen i spelet. Om korrelationen är stark betyder det att alla konsumenter får relativ lika många poäng per krona eller pund spenderad. Korrelationskoefficienten uträknades på 139 olika insamlade enheter. Resultaten visade på att det fanns en stark korrelation mellan poäng och kostnad i valuta. Dyrare miniatyrer gav mer poäng och billigare miniatyrer leder till färre poäng. Dock har denna uppsats inte svarat på om det är priserna som styr poängen eller vice versa, även om antydan finns att det skulle vara det första. Oavsett betyder detta att, från en spelares perspektiv, får man alltid lika mycket tillbaka i poäng i relation till spenderad valuta.

Place, publisher, year, edition, pages
2018. , p. 30
Keywords [en]
Warhammer, Games Workshop, Pricing, Warhammer 40 000, Miniature Game
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:uu:diva-382581OAI: oai:DiVA.org:uu-382581DiVA, id: diva2:1307573
Educational program
Game Design and Graphics
Supervisors
Examiners
Available from: 2019-05-02 Created: 2019-04-28 Last updated: 2019-05-02Bibliographically approved

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fulltext(559 kB)19 downloads
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9d181a3cc4181b387b8db2478378b1fe47d15f05ccef16d3113ba228df07d7c25552eeb67f2ec0d2e7c90e1dcd73c2ab495cac4f94189a7ba6212bb3571e7f4f
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CiteExportLink to record
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