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Dialog eller informationsspridning?: En studie av Region Värmlands och Västra Götalandsregionens relationshantering med medborgare på Facebook.
2018 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Dialog or dissemination of information? : a study of Region Värmland’s and Region Västra Götaland’s work with public relation towards citizens on Facebook (English)
Abstract [en]

The purpose of this thesis is to examine the how Swedish regions use Facebook in public relations towards citizens, within the field of regional development. The study has the character of a qualitative, comparative case study to illustrate similarities and dissimilarities.

Social media has been described as a way to enable dialog and a tool for organizations to build and care for relations with different publics. At the same time social media, like Facebook, can be used by political organizations to show transparency and give citizens the ability to have influence in the political process by using it dialogical.

The Result shows that both regions work with public relations are characterised by dissemination of information and one-way communication. Citizens are not a prioritized target group within communication regarding regional growth on the region’s Facebook-pages.

Place, publisher, year, edition, pages
2018.
Keywords [sv]
Dialog, Public Relations, sociala medier, Facebook, region, kommunikationsperspektiv, strategisk kommunikation, regional utveckling, medborgardialog
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-16041OAI: oai:DiVA.org:hb-16041DiVA, id: diva2:1307215
Subject / course
Library and Information Science
Available from: 2019-04-29 Created: 2019-04-26 Last updated: 2019-04-29Bibliographically approved

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Information Studies

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf