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Organisationskultur inom mäklarbyråer
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Business culture within real estate agencies (English)
Abstract [sv]

Syftet med den här studien var att beskriva den organisationskultur som företagsledare av mäklarbyråer försöker att skapa för de anställda att verka i. Med en kvalitativ ansats samlades data in genom semistrukturerade intervjuer via telefon eller ansikte mot ansikte. Totalt nio intervjuer genomfördes efter tillämpning av ett bekvämlighetsurval. Intervjuguiden innehöll sju teman: Grunden i verksamheten; Organisationsstruktur; Organisationskultur; Lönemodell; Belöningssystem, Rekrytering och Styrutmaningar. Insamlad data transkriberades och bearbetades om till empiri. Därefter användes tematisk analys för analys av materialet. Efter moment av kodning och grupperingar skapades kategorier och slutligen tre huvudteman; Organisationsstruktur, Styrutmaningar och Organisationskultur. Resultatet indikerade att det finns en enhetlig syn på hur de rådande styrutmaningarna ska bemötas hos varje mäklarbyrå. Mäklaryrket är ett individuellt yrke som i många avseenden kan verka slitsamt och hårt. Provisionsbaserad lön utgår till mäklarna för att skapa motivation att utföra sitt jobb i linje med företagets visioner. För att hantera de risker som en provisionsmodell medför, fokuserar företagsledarna på att implementera en kultur präglad av teamkänsla och lagarbete.

Abstract [en]

The purpose of this study was to describe and discuss the business culture that business leaders are trying to create for their employees to work in. With a qualitative design was used to collect data through semistructured interviews by telephone or face to face. A total of nine interviews were conducted after application of a convenience sampling. The interview guide consisted of seven themes: The business’ foundation; Business structure; Business culture; Salary model; Reward system, Recruitment and Control challenges. The collected data was transcribed and processed into empiricism. Thereafter, thematic analysis was used for the analysis of the material. After coding and grouping the codes, categories were created and also three main themes; Business structure, Control challenges and Business culture. The result indicated that there is a mutual aspect of how the existent control challenges should be responded to in the real estate agencies. Real estate agent is a lonely occupation that in many aspects can seem tough. Commissionbased salary is given to the real estate agents to create motivation to perform in line with the company’s visions. To handle the risks that a commissionbased salary model brings, the business leaders focus on implement a culture that centralizes team spirit and teamwork.

Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
Business culture, Real estate agencies, Team spirit, Teamwork.
Keywords [sv]
Organisationskultur, Mäklarbyråer, Teamkänsla, Lagarbete.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-71908OAI: oai:DiVA.org:kau-71908DiVA, id: diva2:1307200
Subject / course
Business Administration
Educational program
Business Administration and Economics, 180 hp
Supervisors
Examiners
Available from: 2019-04-26 Created: 2019-04-26 Last updated: 2019-04-26Bibliographically approved

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fulltext(632 kB)18 downloads
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Type fulltextMimetype application/pdf

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Karlstad Business School (from 2013)
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CiteExportLink to record
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Citation style
  • apa
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Output format
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