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Foreign market learning: an integrative model of its antecedents, processes, and outcomes
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0002-9912-2424
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Management & Organisation.
(English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189Article in journal (Refereed) Accepted
Abstract [en]

Purpose – The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents, and outcomes.

Design/methodology/approach – The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.

Findings – The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.

Research limitations/implications – The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.

Originality/value – The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.

Keywords [en]
distance, differences, foreignness, international business, learning
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-168171OAI: oai:DiVA.org:su-168171DiVA, id: diva2:1306500
Available from: 2019-04-24 Created: 2019-04-24 Last updated: 2019-04-30Bibliographically approved

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Preprint(358 kB)94 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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