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Size Zero eller Size Hero?: En flermetodsforskning av hur Veckorevyn förhåller sig till sitt manifest Size Hero
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Size Zero or Size Hero? : A mixed method of how Veckorevyn relates to their manifest Size Hero (English)
Abstract [sv]

Det har länge varit känt att de kropps- och skönhetsideal som råder i samhället långt ifrån inkluderar alla typer av kroppar. Modebranschen har framförallt utmärkt sig på den här punkten, och det är väl känt att det allt som oftast är smala modeller som representeras i branschen. Vår valda problemformulering grundar sig i att normbrytande kroppar är underrepresenterande i samhället och i modebranschen.

Vårt syfte med den här uppsatsen var att undersöka hur Veckorevyn förhåller sig till sitt manifest de kallar Size Hero. Det här manifestet grundar sig i en protest mot de rådande kropps- och skönhetsideal som råder i samhället. I samband med detta ska vi även analysera hur många normativa kontra normbrytande kroppar som totalt finns representerande i tidningen, och hur de framställs. Vi ämnar även att problematisera begreppet ”plus size”, dess användning och betydelse. Den valda metoden för vår analys grundar sig i flermetodsforskning, och valet av den här metoden gjordes då vi ville ha svar på hur underrepresenterade de är men även hur de framställs när dem väl gör det.

Vårt material består av alla Veckorevyns utgivna tidningar under ett år. Vi har analyserat dessa med hjälp av en semiotisk bildanalys och genom en kvantitativ metod. Tillsammans med den semiotiska bildanalysen så har vi använt oss av Hansen och Machins bärare av denotationer och konnotationer för att analysera bilderna.

Vårt resultat visade att Veckorevyn uppfyller sitt manifest men i det stora hela är de modeller med normbrytande kroppar fortfarande väldigt underrepresenterade.

Abstract [en]

It has been known for a long period of time that the body and beauty ideals in society do not include all types of bodies. The fashion industry is known to be exceptional good at excluding bigger bodytypes, and it is well known that it is slim models that is representing majority of it. Our chosen problem for this essay is based on the fact that norm-breaking bodies are underrepresented in society and in the fashion industry.

Our purpose with this essay was to investigate how the fashion magazine Veckorevyn relates to their manifest, called Size Hero. This manifest is based on a protest against the prevailing body and beauty ideals that exists in society. We will also analyse how many normative vs. norm-breaking bodies there are as a total representation in the magazine, and how they are presented. We also intend to problematize the concept of the word "plus size", its use and meaning. The chosen method for our analysis is based on a multimethod research and the choice of this method was made because we wanted to have an answer to how underrepresented the norm-breaking bodies are and how they are being portrayed when so.

Our material consists of all of Veckorevyn's published magazines for one year. We have analyzed them with the help of a semiotic image analysis and through a quantitative method. Together with the semiotic image analysis, we have used Hansen and Machin's bearers of denotations and connotations in order to analyze the images.

Our result showed that Veckorevyn is fulfilling their manifest but on the whole the norm- breaking bodies were still very underrepresented.

Place, publisher, year, edition, pages
2019. , p. 51
Keywords [en]
plus size, body ideal, beauty ideal, normbreaking body, mixed method
Keywords [sv]
plus size, kroppsideal, skönhetsideal, normbrytande kropp, flermetodsforskning
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-43499ISRN: JU-HLK-MKA-1-20190262OAI: oai:DiVA.org:hj-43499DiVA, id: diva2:1306103
Subject / course
HLK, Media and Communication Studies
Examiners
Available from: 2019-06-20 Created: 2019-04-23 Last updated: 2019-06-20Bibliographically approved

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