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Developing Recommendations for a Mobile Pet Marketplace from a UX Perspective
KTH, School of Electrical Engineering and Computer Science (EECS).
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Att utveckla rekommendationer för en mobil marknadsplats för husdjur ur ett UX perspektiv (Swedish)
Abstract [en]

Despite the importance of pets in people’s lives and the possible emotional value of purchasing a pet, there is a lack of niche pet marketplaces. There is also a gap in research regarding the design of online marketplaces for finding pets and how users experience them. With this thesis project, I aim to touch upon that gap and provide insights to build upon in future research. This is achieved by providing recommendations of features that can enhance the user experience by addressing existing needs and concerns. To answer the research questions, interviews and a workshop were conducted followed by an analysis. Based on the findings, prototypes were designed and evaluated. Finally, the results of the study are discussed from a user experience perspective.

Abstract [sv]

Trots betydelsen som husdjur kan ha i människors liv och det möjliga känslomässiga värdet av att köpa ett husdjur så finns det brist på nischade marknadsplatser där man kan köpa djur. Det saknas även forskning kring utformningen av digitala marknadsplatser för djur och hur användare upplever dessa. Med denna studie strävar jag efter att beröra detta ämne och bidra med insikter att bygga vidare på i framtida forskning. Detta uppnås genom att tillhandahålla rekommendationer om funktioner som kan förbättra användarupplevelsen genom att ta hänsyn till befintliga behov och problem. För att svara på forskningsfrågorna genomfördes intervjuer och en workshop följt av en analys. Baserat på resultaten utvecklades prototyper som sedan även utvärderades. Slutligen diskuteras studiens resultat ur perspektivet för användarupplevelse. 

Place, publisher, year, edition, pages
2019.
Series
TRITA-EECS-EX ; 2019:56
Keywords [en]
UX; Experience design; Marketplace; Pets; Features
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-249715OAI: oai:DiVA.org:kth-249715DiVA, id: diva2:1305763
Supervisors
Examiners
Available from: 2019-04-30 Created: 2019-04-18 Last updated: 2019-04-30Bibliographically approved

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fulltext(24541 kB)39 downloads
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CiteExportLink to record
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