Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Äventyr och vänner: En undersökning av Facebookgruppen On Edge - En mötesplats för tjejer som söker äventyr
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Adventure and friends : A survey about the Facebook group On Edge - An online community for girls who seeks adventure (Swedish)
Abstract [en]

The purpose of this essay was to investigate how a functional and committed online community was established. We have analyzed a Facebook group named "On Edge - a community for girls who seeks adventures" to explore how On Edge is communicating to create dedication and identification amongst its members in their online community. The study has combined theories such as social identity theory, prosumption, participatory culture and mediatization theory. We have used a multimodal analysis to analyze the administrators and the members posts on Facebook, an online survey for On Edge’s members to answer and an interview with the founder of the community, Ebba Cronqvist. The result of the multimodal analysis showed that On Edge uses text and images to create a united language within the group that leads to dedication and identification to the community. The survey showed that most of the members felt a need of a place where adventurous women could meet other women who are alike. They help each other because of the friendly atmosphere and by the meaningful exchange of thoughts and minds. We also found that there are some fundamental forces that shapes On Edge to such a well working community: the group is driven by a strong “why”, and by using a language appropriate for the target group together with images, it creates a friendly atmosphere amongst the members in the group.

Place, publisher, year, edition, pages
2019. , p. 58
Keywords [en]
Keywords: online community, dedication, identity, groups, communication, social media, multimodal analysis, women adventures, physical meetings.
National Category
Social Sciences Media and Communications Social Psychology
Identifiers
URN: urn:nbn:se:umu:diva-158192OAI: oai:DiVA.org:umu-158192DiVA, id: diva2:1305306
External cooperation
On Edge
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2019-04-24 Created: 2019-04-16 Last updated: 2019-04-24Bibliographically approved

Open Access in DiVA

fulltext(3750 kB)21 downloads
File information
File name FULLTEXT01.pdfFile size 3750 kBChecksum SHA-512
6a756f9ac6793fee1511b026cafe1a1c98887b27028da40a38b0d8a6992ece4b07e8a466d988de13bcee9e572bd1ff007e07264b857662acfa2ed22c2008e44d
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Blomqvist, Lovisa
By organisation
Department of culture and media studies
Social SciencesMedia and CommunicationsSocial Psychology

Search outside of DiVA

GoogleGoogle Scholar
Total: 21 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 84 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf