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Can dinosaurs generate unicorns?: -A corporate approach for early stage idea validation
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Companies are always trying to increase their sales and revenue, but nowadays due to technology advancement, competence and the fast moving economy this task becomes more difficult as time goes by. This is where innovation walks in, to find new ways to add value to customers, increasing profit and even find new potential markets. As part of implementing innovative practices, many companies have added corporate entrepreneurship to their structure, to look for new business models that reach diverse customers within the same industry. Getting in the mind of customers, trying to decipher unspoken needs and matching problems to new solutions is part of the insighting process that has to be done when attempting idea incubation. This research seeks to provide a methodology to make the insighting process for early idea validation, in a corporate environment, less manual and more mechanical. For this purpose the Stockholm division of Telia Company was used as study case and main source of data recollection, which brings the research results to a practical use and analysis.

Place, publisher, year, edition, pages
2018. , p. 59
Series
TRITA ITM-EX 2018 ; 356
Keywords [en]
insight, corporate entrepreneur, customer profiling, need identification, opportunity framework, customer insight, idea generation, incubation, innovation, intrapreneur, lean, open innovation, foresight, innovation funnel, telecom, telco, Telia, incumbents
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-246021OAI: oai:DiVA.org:kth-246021DiVA, id: diva2:1295312
Supervisors
Examiners
Available from: 2019-03-11 Created: 2019-03-11 Last updated: 2019-03-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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