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City Competitiveness and Branding: Identities and strategies in two Swedish municipalities
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). A qualitative approach to textual analysis is employed to gather the necessary research material to draw conclusions from, in addition to taking a theory-consuming perspective in order to limit the study’s generalization. The study adds to the field of city branding by analyzing real-life places using a conceptual framework, providing insight into the practical application of a theoretical model. The results show that Uppsala is trying to elevate itself to the international stage, while Västerås is remaking its identity almost completely. Uppsala must remember the city’s prerequisites and should look to Västerås for expertise regarding the railway sector. It is imperative that Västerås improves its innovative environments, while looking to Uppsala for knowledge of how to integrate innovative cultures in all sectors of society. Both cities are heavily dependent on their proximity to Stockholm, with Uppsala beginning to question their position.

Place, publisher, year, edition, pages
2019. , p. 30
Series
Uppsatser Kulturgeografiska institutionen
Keywords [en]
Place branding, Competitive identity, City development, Municipalities, Brand management
National Category
Human Geography Social and Economic Geography
Identifiers
URN: urn:nbn:se:uu:diva-377273OAI: oai:DiVA.org:uu-377273DiVA, id: diva2:1289319
Subject / course
Samhällsgeografi
Educational program
Bachelor Programme in Urban and Regional Planning
Supervisors
Examiners
Available from: 2019-02-25 Created: 2019-02-17 Last updated: 2019-02-25Bibliographically approved

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Human GeographySocial and Economic Geography

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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