Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Systembolaget och unga: En studie om hur systembolagets reklamfilmers budskap tas emot
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract
 

Title:Systembolaget och unga - En studie om hur Systembolagets reklamfilmers budskap tas emot 

Authors: Frida Johnsson, Evelina Josefsson, Minda Landgren 

Aim: The aim with this essay is to analyze how the target audience 18-19-year olds, and consumers of Systembolaget, the target audience of 20- 25-year olds, are affected by two specific commercials named “Systrar” and “Bröder” and furthermore examine whether the commercials have a deterrent effect on the audience or not. The questions the essay answers are “How do 18-19-year olds perceive that they are affected by the campaign films?” and “How do 20-25-year olds perceive that they are affected by the campaign films?”. This essay uses the methods qualitative analysis and focus group interviewand is based on the theoryEncoding/Decoding. In conclusion Systembolaget uses emotions to convey their message. To the audiences the commercials are not as deterrent as one might first imagine.  

Number of pages: 56

Course: Media and Communication studies C

Department: Department of Informatics and Media

University: Uppsala University

Period: Autumn 2018

Tutor: Per Gunnar Holmlöv

Keywords: Ungdomar, Systembolaget, Alkohol, Reklamfilm, Encoding/Decoding, Teman, Koder, Kontext 

 

Place, publisher, year, edition, pages
2018. , p. 58
Keywords [sv]
Ungdomar, Systembolaget, Alkohol, Reklamfilm, Encoding/Decoding, Teman, Koder, Kontext
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-376958OAI: oai:DiVA.org:uu-376958DiVA, id: diva2:1288037
Subject / course
Media and Communication Studies
Presentation
2019-01-16, Ekonomikum, Kyrkogårdsgatan 10, Uppsala, 13:07 (Swedish)
Supervisors
Examiners
Available from: 2019-02-12 Created: 2019-02-12 Last updated: 2019-02-12Bibliographically approved

Open Access in DiVA

Systembolaget och unga(2651 kB)115 downloads
File information
File name FULLTEXT01.pdfFile size 2651 kBChecksum SHA-512
89b1965814afe65b548a1368826d0327d1147127e3da70f6310f0ef1b536840b8512dec0128d3ec3aaa6cf02797d3c041c26da6816d88d434e37c4ad65e46782
Type fulltextMimetype application/pdf

By organisation
Media and Communication Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 115 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 387 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf