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Social mobilisering i en digital tidsålder: En analys av rörelseaktivism på sociala medier
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Social mobilization in a digital age : – an analysis of movement activism on social media (English)
Abstract [en]

With this study, we have been aiming to describe and analyze how social mobilization is constructed by digital technology, using the #metoo movement as a case study.  The focus of this study has been to show how collective identity and ”we and–them” groups are constructed in digital movements. Our study is based on a netnographic method and our material has been retrived by posts on about 20 closed forums for #metoo–activists on Facebook and Instagram. We are interested to examine the dialogues, which has been published in these forums. Seven major themes has been found; (a) collective identity construction; (b) incorporation; (c) equality ideals; (d) identifying opponents (e) framing of ”we–and them”–groups through imperative; (f) who gets entry; and; (g) poor and bad guys. Our results in the analysis showed us how collective identity and ”we–and them”–goups are constructed by the earlier mentioned themes.

Place, publisher, year, edition, pages
2019. , p. 44
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-80370OAI: oai:DiVA.org:lnu-80370DiVA, id: diva2:1287530
Subject / course
Sociologi
Educational program
Sociology Programme, 180 credits
Supervisors
Examiners
Available from: 2019-03-14 Created: 2019-02-11 Last updated: 2019-03-14Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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