Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Glappet mellan Nordea och den mediala bilden: En framinganalys av svensk media och Nordeas externa kommunikation efter offentliggörandet av bankflytten till Finland
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In September 2017, one of Sweden's largest banks Nordea, announced their plan to move their legal head office from Sweden to Finland. The move was a direct consequence of two governmental reasons. Firstly, the plan to raise the bank taxes. Secondly, the fact that Finland is a member of The European Banking Union. A union Sweden has chosen to not take part of. The decision to move has been highly criticized in Swedish media. It has been portrayed as a simple tax avoidance and greediness decision. Nordea have defended themself from the critique with the motivation that they will still be paying Swedish tax, as they did before, and the move is actually beneficial to the stakeholders, customers as well as Nordea as a bank and business. Media has a great impact in portraying a situation, the aim of this thesis is to analyze how Swedish media framed the information about Nordea’s move during one months time as opposed to how Nordea have communicated the situation externally via press releases and Facebook posts. We have used the method of frame analysis while examining articles published by Dagens Nyheter, Svenska Dagbladet and Aftonbladet as well as Nordeas own press releases and Facebook posts. The scientific bases have been Framing Theory and Situational Crisis Communication Theory. The main findings from this study was that Swedish media has portrayed the situation differently to Nordea’s own external communication. 

Place, publisher, year, edition, pages
2019.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-376577OAI: oai:DiVA.org:uu-376577DiVA, id: diva2:1286433
Subject / course
Media and Communication Studies
Available from: 2019-02-07 Created: 2019-02-06 Last updated: 2019-02-07Bibliographically approved

Open Access in DiVA

fulltext(681 kB)41 downloads
File information
File name FULLTEXT01.pdfFile size 681 kBChecksum SHA-512
74c412d9d39a11b1cdbc408ca4a05f8f3fbd89b11d76d8cc91735532e2ff41131e9a728782b2ecf6dbf9915493e4371ec29ce6bfc7817f8e270e28c62a074d00
Type fulltextMimetype application/pdf

By organisation
Department of Informatics and Media
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 41 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 74 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf