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”#allastorlekarärvackra” -En kvalitativ textanalys av hur könsstereotyper utmanas eller upprätthålls av kroppsaktivister på Instagram.
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study is about how body activists use the social media platform Instagram to convey activistic messages and also how these activist’s messages relate to gender stereotypes in the patriarchal society. The aim of this study is to investigate how semiotic resources are used to convey activistic messages through text and images respectively. The study is based on thirteen posts from four different Instagram accounts run by self-appointed body activists; @sarasongbird, @fitnessfeministen, @lindamariie and @stinawollter. The study adopts with a qualitative text analytic approach with a semiotic framework. The theoretical approaches of this study are gender, third wave feminism and gender stereotypes. The results of the analysis showed that there were some consistent similarities in how activists conveyed their messages, but also some differences. The results are presented through six themes; normalization of the body, sexualisation of the body, community informative, stereotypes and norm breaking. The analysis also shows that the activists both challenge and sustain gender stereotypical attributes.

Place, publisher, year, edition, pages
2019. , p. 68
Keywords [sv]
Digital aktivism, Instagram, kroppsaktivism, könsstereotyper, semiotik, textanalys, tredje vågens feminism
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-72121OAI: oai:DiVA.org:oru-72121DiVA, id: diva2:1285813
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-02-05 Created: 2019-02-05 Last updated: 2019-02-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf