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SÄLJANDE RELATIONER -en intervjustudie om förhållandet mellan följare och influencers på Instagram
Örebro University, School of Humanities, Education and Social Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to examine how female influencers on Instagram build relationships and

trust against their young female followers and how the followers experience and relate to the

influencers paid collaborative-marketing. A qualitative interview method is used to fulfill the aims

of the study. The theoretical starting points used in this study are feminism and word-of-mouth, and

also femvertising as a useful concept for this study. The results show that the effect influencers have

varies depending on their communication, relevance to their character narrative, and the authenticity

felt by the young women followers towards the influencers. The relationship toward the influencers

are very similar and usually described as some sort of ”friendship”. The use of femvertising is seen

as natural as these influencers are considered genuine empowered women.

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
Kvalitativ intervjumetod, femvertising, word of mouth, influencer, instagram, paid
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-71921OAI: oai:DiVA.org:oru-71921DiVA, id: diva2:1283835
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2019-01-30 Created: 2019-01-30 Last updated: 2019-01-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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