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Usage of live streaming apps for destination promotion: An empirical study of the behaviour of destination marketing organizations and their adoption of live streaming apps as a new markting channel.
Jönköping University, Jönköping International Business School, JIBS, Informatics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hj:diva-41975ISRN: JU-IHH-IKA-2-20190105OAI: oai:DiVA.org:hj-41975DiVA, id: diva2:1260534
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JIBS, Informatics
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Available from: 2019-06-26 Created: 2018-11-03 Last updated: 2019-06-26Bibliographically approved

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fulltext(1527 kB)411 downloads
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8c6e15536e2e1e8220a3be53cf7ed8e78d1eef8324f0f5bb95544ce1d1d344e88dcffd820fc388ef363e4ac7e4c993a2cbf29d1e8ee0984cbc2b0c65babf715a
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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