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Marknadsföring genom influencers inom hotell:
En kvalitativ studie om hur hotell använder sig av influencers i sin marknadsföring
Buinac, Paula
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
Silén, Amanda
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
2018 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2018.
Keywords [sv]
Social media, marketing, hotels, influencers, brand, fashion brands och online
National Category
Social Sciences
Identifiers
URN:
urn:nbn:se:oru:diva-68715
OAI: oai:DiVA.org:oru-68715
DiVA, id:
diva2:1245013
Subject / course
Hospitality, Culinary Arts and Meal Science
Supervisors
Carlbäck, Mats
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
Examiners
Jonsson, Inger M
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
Available from:
2019-10-01
Created:
2018-09-04
Last updated:
2019-10-01
Bibliographically approved
Open Access in DiVA
fulltext
(338 kB)
484 downloads
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FULLTEXT01.pdf
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1410f731a7f24710114808636b98e56e9f1ef4c31fa6e2f0af6a31ff7f868295622a1c42a31f072f3067224a253582ea191de060a66bf78de6414df42db24fdb
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Total: 484 downloads
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-68715
Direct link
http://www.diva-portal.org/smash/record.jsf?pid=diva2:1245013
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
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