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Influencer Marketing: En studie om strategisk varumärkeskommunikation via influencers för att stärka hotellets varumärke
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
Örebro University, School of Hospitality, Culinary Arts & Meal Science.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
Keywords [sv]
Influencer Marketing, Influencer, Social Media Strategy
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:oru:diva-68714OAI: oai:DiVA.org:oru-68714DiVA, id: diva2:1245011
Subject / course
Hospitality, Culinary Arts and Meal Science
Supervisors
Examiners
Available from: 2019-10-01 Created: 2018-09-04 Last updated: 2019-10-01Bibliographically approved

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fulltext(393 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 393 kBChecksum SHA-512
1bd91183fefe4d146a6024374ce3a05501b07586375606eaee880ab6c489a9dc1868818578dceaf2487328a8aa7ad1e96be7616a36c977d2bd2d0b65f9c8f689
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf