Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
“Our readers consider themselves activists”: A Mixed-Method Study of Consumption Discourses and Activism in Teen Vogue
Stockholm University, Faculty of Humanities, Department of Media Studies.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

During the year of 2017 and 2018, the online magazine Teen Vogue saw an immense rise in reader statistic after laying all efforts on digital channels and increasing content about social issues to attract audiences of young people. Teen Vogue is a form of lifestyle journalism. This type of journalism is known for providing popular journalism, infotainment and human-interest stories with close ties to commercial interests. The target audience of Teen Vogue are adolescents or youth, which has for a long time been a group that often shows resistance and calls out for change. But, what happens when a magazine with close connection to commercial interests also aims to attracting a more socially conscious group? This research explores the connection between lifestyle media, consumption and social issues through a mixed method study of the articles in Teen Vogue.

The first part of this research consists of a content analysis which identifies the main social issues within the content categories of the magazine and established the close connection between commercial issues and activism in the content. The second part of the study involves a critical discourse analysis which analyzes how language is used and how discourses of consumption interplay in the material. It was found that discourses of consumption as a means to extend one’s identity was intertwined with consumption as ethical or responsible, highlighting that being an activist is mainly a matter of consumption.

Place, publisher, year, edition, pages
2018. , p. 65
Keywords [en]
Lifestyle journalism, Teen Vogue, Identity, Consumption, Ethical Consumption, Activism, Content analysis, Critical Discourse Analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-159691OAI: oai:DiVA.org:su-159691DiVA, id: diva2:1244972
Supervisors
Examiners
Available from: 2019-02-18 Created: 2018-09-03 Last updated: 2019-02-20Bibliographically approved

Open Access in DiVA

SofiaKvarnstrom_MasterThesis(1152 kB)46 downloads
File information
File name FULLTEXT01.pdfFile size 1152 kBChecksum SHA-512
5371ddb2b02f426fb1284acbeb052c83728254ad66cb25fda82b1c963bbd591f29f62c43ea8038da55918fd91af767b340c15299e7180a347f2a19e563c352a6
Type fulltextMimetype application/pdf

By organisation
Department of Media Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 46 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 152 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf