Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Factors predicting attitude toward disclosing personal data online
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0003-1253-9671
2018 (English)In: Journal of Organizational Computing and Electronic Commerce, ISSN 1091-9392, E-ISSN 1532-7744, Vol. 28, no 3, p. 214-233Article in journal (Refereed) Published
Abstract [en]

To test a theoretical model, this study explores the effect of anxiety, trust, personality, and perceived benefits on the disclosure of personal information online. An online survey conducted among participants in the United States (n = 248, age range: 20–82 years) examined attitudes toward disclosing personal data online. Specifically, the study researches the impact of anxiety disclosing personal data, trust (both in the Internet and in institutions), the Big Five personality traits, and four sets of perceived shopping benefits (opportunity, bargain, purchase, and expected privacy benefits) in e-commerce disclosure and their role as antecedents for adoption and use of e-commerce. The study aligns with existing trust literature and corroborates other findings on how perceived purchase benefits impact individuals’ attitudes toward disclosing personal data online. The data suggest that both trust in the Internet and trust in institutions positively influence attitude toward disclosing personal data online. Perceived purchase benefits were also significant positive predictors for attitude toward disclosing personal data online. Furthermore, personality dimensions can affect attitude toward disclosing: the more neurotic a person is, the more negative their attitude is about disclosing personal data online. The study underscores that consumers have a responsibility to educate themselves about online disclosure and marketing practices, and about how to protect their online privacy. Most importantly, fostering trust, reducing anxiety, and promoting benefits are essential to the future of e-commerce. Implications for theory, consumers, marketing practice, and public policy are also discussed.

Place, publisher, year, edition, pages
Taylor & Francis, 2018. Vol. 28, no 3, p. 214-233
Keywords [en]
Self-disclosure, privacy, perceived benefits, trust, e-commerce, personality, personal data, PII
National Category
Information Systems, Social aspects
Research subject
Economic Information Systems
Identifiers
URN: urn:nbn:se:liu:diva-150028DOI: 10.1080/10919392.2018.1482601ISI: 000438641200003Scopus ID: 2-s2.0-85049987543OAI: oai:DiVA.org:liu-150028DiVA, id: diva2:1237249
Note

The article is available under Creative Commons license CC BY-NC-ND.

Available from: 2018-08-08 Created: 2018-08-08 Last updated: 2018-08-16Bibliographically approved

Open Access in DiVA

fulltext(2104 kB)5 downloads
File information
File name FULLTEXT01.pdfFile size 2104 kBChecksum SHA-512
70bf9f8c603a4411e318b522520fedc0f413a00212388c1dea165f38592b162c107170fd235770290dd773165dbc1ea41b4cd7b863c041e4dae5cd6aa6c0b1c8
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Robinson, Stephen Cory
By organisation
Media and Information TechnologyFaculty of Science & Engineering
In the same journal
Journal of Organizational Computing and Electronic Commerce
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 5 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 44 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf