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Positioning through address practice in Finland-Swedish and Sweden-Swedish service encounters
Stockholm University, Faculty of Humanities, Department of Swedish Language and Multilingualism, Scandinavian Languages.ORCID iD: 0000-0002-2359-4046
2018 (English)In: Positioning the Self and Others: Linguistic perspectives / [ed] Kate Beeching, Chiara Ghezzi, Piera Molinelli, John Benjamins Publishing Company, 2018, p. 19-49Chapter in book (Refereed)
Abstract [en]

This chapter investigates social positioning through the use (or non-use) of address pronouns in Finland-Swedish and Sweden-Swedish service encounters recorded at theatre and event booking venues in Finland and Sweden. The results demonstrate some compelling variation in address practices which can be attributed to participant roles (customer or staff), national variety (Finland-Swedish or Sweden-Swedish), age (younger or older speaker and addressee) and situational circumstances, such as type of venue and type of transaction, as well as micro-situational aspects which occur during the course of the interaction (complications, problems or topics treated as sensitive). The study highlights that different forms of address cannot be associated a priori with a certain level of formality, but should be interpreted in their micro and macro contexts in order to understand existing cultural norms for appropriate address.

Place, publisher, year, edition, pages
John Benjamins Publishing Company, 2018. p. 19-49
Keywords [en]
address, pluricentric languages, Swedish, service encounters, interactional linguistics, variational pragmatics
National Category
General Language Studies and Linguistics
Research subject
Scandinavian Languages
Identifiers
URN: urn:nbn:se:su:diva-158461ISBN: 9789027201126 (print)ISBN: 9789027263797 (electronic)OAI: oai:DiVA.org:su-158461DiVA, id: diva2:1236687
Funder
Riksbankens Jubileumsfond, M12--0137:1Available from: 2018-08-03 Created: 2018-08-03 Last updated: 2019-03-12Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf