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Kundupplevelsens roll i den digitaliserade detaljhandeln: En studie i hur fysiska butiker inom modebranschen kan bemöta showrooming
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , p. 77
Keywords [sv]
Kundupplevelser, Showrooming, Fysiska butiker, Modebranschen, Försäljningskanal
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-68412OAI: oai:DiVA.org:lnu-68412DiVA, id: diva2:1235877
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-08-08 Created: 2018-07-29 Last updated: 2018-08-08Bibliographically approved

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fulltext(785 kB)3 downloads
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File name FULLTEXT01.pdfFile size 785 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Alexandersson, SimonEckernäs, HugoLarsson, Martina
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
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