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Exploiting digitalization opportunities  through business models: empirical insights  from leading swedish manufacturing companies
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-9597-0071
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0001-5464-2007
2018 (English)In: Proceedings of the Spring Servitization Conference: Driving Competitiveness through Servitization / [ed] Ali Bigdeli, Thomas Frandsen, Jawwad Raja, Tim Baines, United Kingdom, 2018, p. 163-172Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: To enhance understanding about the process when evaluating a digitally enabled business model opportunity. 

Design/Methodology/Approach: This exploratory case study provides insights from workshops and interviews with 12 leading providers and customers within the Swedish manufacturing industry. 

Findings: The novel contribution of this study is a framework for evaluating digitally enabled alternative business model opportunities. Starting from a specific customer opportunity and a corresponding alternative business model, the framework guides firms in (1) assessing opportunities, (2) analysing risks, and (3) financial modelling, to arrive at a go or no-go for exploiting digital business model opportunities. 

Originality/Value: The study presents important insights for managers on how to handle business opportunities created by digitalization, by evaluating alternative business models. 

Place, publisher, year, edition, pages
United Kingdom, 2018. p. 163-172
Keywords [en]
Digitalization, Business model innovation, Evaluation framework, Advanced services
National Category
Business Administration Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-70094OAI: oai:DiVA.org:ltu-70094DiVA, id: diva2:1231720
Conference
7th Spring Servitization Conference, Copenhagen, 14-16 May 2018
Projects
DigIn - Digital Innovation of Business Models
Funder
VINNOVAAvailable from: 2018-07-09 Created: 2018-07-09 Last updated: 2018-11-09Bibliographically approved

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CiteExportLink to record
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