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Chefer i PR-branschen: en studie om hur män & kvinnor ser på sin kommunikation
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Managers in the PR-Industry : a thesis about men’s and women's point of view of their communication. (English)
Abstract [sv]

Syftet med denna studie är att studera chefer i PR-branschen. Genom definierade kommunikationsstilar, vill vi ta reda på chefernas syn på deras sätt att kommunicera. Vi vill även se om det finns någon skillnad i hur kvinnor respektive män kommunicerar på sina arbetsplatser. Metoden som använts i studien är en kvalitativ forskningsmetod, och det empiriska materialet har samlats in genom semistrukturerade intervjuer på åtta PR-bolag i Göteborg och Stockholm. Chefer samt anställda har intervjuats. Det resultat som vi kommit fram till i denna studie är att det inte är stor skillnad i hur männen respektive kvinnorna ser på sin kommunikation. De två kommunikationsstilar chefer - både män och kvinnor i PR-branschen anser sig kommunicera genom, är tydlighet och inspiration. Att vara så konkret som möjligt är något som alla cheferna vi intervjuat värderar högt, men det finns en skillnad i hur det framförs mellan könen.

Abstract [en]

The purpose of this thesis is to investigate managers in the PR-industry. We want, through defined communication styles, define managers’ point of view of their communication. We also want to see if there is any difference in how women and men communicate in their working places. The methodology that is used is a qualitative research method, and the empirical material is collected through semi structured interviews, at eight PR-companies in Gothenburg and Stockholm. Managers and employees have been interviewed. The findings of this thesis are that there is no big difference in women’s and men’s point of view of their communication. The two communication styles that managers - both men and women - in the PR-industry consider themselves to use is through preciseness and inspiration. To be as concrete as possible is something that all the managers we interviewed value highly but there is a difference in how it is conducted between the genders.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Communication, Communication styles, Managers in the PR-industry, Man and woman as a manager.
Keywords [sv]
Kommunikation, Kommunikationsstilar, Chefer i PR-branschen, Man & kvinna som chef
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-14586OAI: oai:DiVA.org:hb-14586DiVA, id: diva2:1231293
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-07-11 Created: 2018-07-06 Last updated: 2018-07-11Bibliographically approved

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CiteExportLink to record
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