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Motivation inom volontärskap: En empirisk studie om vad som motiverar ideellt arbetande inom resor och evenemang
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Motivation in fields of volunteering : An empirical study about what motivates non-profit labor in traveling projects and events (English)
Abstract [sv]

Volontärer är ett förekommande fenomen i aktiviteter och en tillgång för många organisationer. Denna empiriska, kvalitativa studie har baserats på fokusgrupper där respondenterna varit utvalda inom två olika områden där volontärer förekommer. Detta för att kunna studera eventuella kopplingar mellan de två olika typer av volontärer, och hur motivationen kan tänkas skildras på grund av val av uppdrag. I denna studie används begreppen evenemangsvolontärer och volontärturister. Studien tar reda på vad som motiverar ideell arbetskraft att vilja prestera och hur olika faktorer kring motivation kan skilja sig beroende på uppdrag. Det finns mycket ny forskning kring ämnet motivation, det tyder på att ämnet är komplext och relevant att fortsätta studera. Då tidigare studier mestadels utgjorts i grund av kvantitativ data, är denna studie utformad från en kvalitativ grund, för att bidra till forskning inom ämnet med ett mer nyanserat perspektiv. Studien resulterar sedan i hur evenemangsorganisationer kan ta lärdom av volontärturister när det gäller motivation. Resultatet har identifierat två dominerande motivationsfaktorer som är gemensamma för båda grupperna av volontärer; gemenskap och personlig utveckling. Resultatet visar på att beroende på arbetsuppgift är det viktigt att motivera med rätt medel.

Abstract [en]

Volunteers are a prevalent phenomenon in activities and an asset for many organizations. This empirical, qualitative study has been based on focus groups where respondents have been selected from two different areas of volunteers. This is to be able to study possible links between the two different types of volunteers, and how motivation may be described due to the choice of assignments. Terms that are used in this study are event volunteers and volunteer tourists. The study learns about what motivates ideal labor to want to perform and how different factors around motivation can differ depending on assignments. The study finds out what motivates ideal labor to want to perform. There is a lot of new research on the subject motivation, which indicates that the subject is complex and relevant to continue studying. Since previous studies were mostly based on quantitative data, this study is designed on a qualitative basis, to contribute to research on the topic with a more nuanced perspective. The study has resulted in how event organizations can learn from volunteer tourists in terms of motivation. The result has identified two dominant motivational factors common to both groups of volunteers; community and personal development. The result shows that depending on what task the volunteer has, the organisation needs to provide the right incentives.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Motivation, volunteers, event, tourism
Keywords [sv]
Motivation, volontärer, evenemang, turism
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-14582OAI: oai:DiVA.org:hb-14582DiVA, id: diva2:1231268
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-07-11 Created: 2018-07-06 Last updated: 2018-07-11Bibliographically approved

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VT2018KF10(520 kB)16 downloads
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Citation style
  • apa
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